SEO report of employerbrandingtoday.com
Redirected to universumglobal.com/
Employer Branding Experts | Universum Global
universumglobal.com/
Error! The "meta description" is missing, the page has no summary description!
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : universumglobal.com/
Character length : 20
Title
Employer Branding Experts | Universum Global
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
title: Employer Branding Experts | Universum Global
locale: en_US
type: website
description: More than 1700 employers work with us, all over the world. Why don’t you? Get started today!
site_name: Universum Global
Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
- http://universumglobal.com/enterprise_category/memberships ("Memberships")
- http://universumglobal.com/enterprise_category/analytics ("Analytics")
- http://universumglobal.com/enterprise_category/advisory ("Advisory services")
- http://universumglobal.com/enterprise_category/memberships ("Get started")
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://universumglobal.com/robots.txt
https://universumglobal.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
Linkedin1067
Facebook Share0
Facebook Comments0
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Employer Branding Experts | Universum Global
Character length : 44
Good! The title’s length is between 10 and 70 characters.
Character length : 44
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 13%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 0 | 9 | 9 | 0 | 0 | 0 |
Heading structure in the source code
- <H2> Universum Great Employer Insights
- <H2> Employer Branding that gives results
- <H3>
- <H2> Memberships
- <H3> Access company-specific data and harness actionable insights with solutions that will take your organisation’s recruitment strategy to the next level.
- <H2> Generations Series 2017
- <H3>
- <H2> Who is Universum?
- <H3> FMCG: No Business as Usual
- <H2>
- <H3> On demand talent data portal – Universum Access
- <H3> Get your score and compare it to the best employers
- <H3> Tomorrow's thinking. Available today.
- <H2> Universum Ranks World’s Most Attractive Employers 2017 Available June 21st Exclusively at CNNMoney
- <H2> Employer Branding for Dummies Available Now
- <H2> Why Making Strategic Investments in Employer Branding is a Must
- <H3> Employer Brand Assessment Test
- <H3> '+item.title+'
Word cloud
- employer18
- jquery17
- universum13
- branding13
- function8
- employers8
- insights8
- brand7
- talent7
- event6
- data6
- priceelement5
- response5
- available5
- get4
- learn4
- productel4
- global4
- world’s4
- dummies3
- cnnmoney3
- now3
- attractive3
- console3
- update_cartcount3
- solutions3
- rankings3
- remove3
- click3
- fmcg3
- industry3
- ranking3
- most3
- item3
- articles3
- preventdefault3
- services3
- read3
- posted3
- score3
- product2
- series2
- compare2
- level2
- animate2
- memberships2
- remove_cart_item2
- analytics2
- take2
- access2
- html2
- professionals2
- disclaimer2
- test2
- best2
- actionable2
- value2
- var2
- error2
- stem2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| employer | |||
| jquery | |||
| universum | |||
| branding | |||
| function | |||
| employers |
Two Word cloud
- employer branding4
- for dummies3
- leader in employer2
- attractive employers2
- read more2
- most attractive2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 7 images on this web page.
Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Readability
Flesch–Kincaid Grade Level
7.30
Flesch Reading Ease
53.10
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.70
Dale–Chall Readability
7.50
SMOG Index
9.70
Spache Readibility
5.00
Number of letters
4093
Number of words
768
Number of sentences
128
Average words per sentences
6
Number of syllables
1340
Syllables in words
1303
Average syllables in words
1.74
Number of words in first three syllables
163
Percentage of word / syllables
21.22
Words not in Dale-Chall easy-word list
352
Words not in Spache easy-word list
210
Technologies
Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is not fast enough: 0.68 seconds have passed until the page started to load.
Loading time
2,755 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
152
Number of source domains
27
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- https://universumglobal.com/.. /jquery.js?ver=1.12.4
- https://universumglobal.com/.. /jquery-migrate.min.js?ver=1.4.1
- https://universumglobal.com/.. /cookielawinfo.js?ver=1.5.3
- https://universumglobal.com/.. /ranking_widget.js?ver=4.9.5
- https://universumglobal.com/.. /scripts-min.js?ver=1.0.0
- https://universumglobal.com/.. /bootstrap.min.css
- https://universumglobal.com/.. /style.css?v=1507806535
- https://universumglobal.com/.. /style_old2.css
- https://universumglobal.com/.. /style.css
- https://universumglobal.com/.. /uniaws.css
- https://universumglobal.com/.. /pluginstyles.css
- https://universumglobal.com/.. /careerstyles.css
- https://universumglobal.com/.. /custom_11.css
- https://universumglobal.com/.. /newcss08.css
- https://universumglobal.com/.. /flipclock.css
- https://universumglobal.com/.. /plyr.css
- https://universumglobal.com/.. /animate.css
- https://universumglobal.com/.. /owl.carousel.min1.css
- https://universumglobal.com/.. /owl.theme.default.min.css
- https://fonts.googleapis.com/css?family=Source+Sans+Pro:300,600,300it...
- https://universumglobal.com/.. /jqvmap.css
- https://universumglobal.com/.. /responsive_5.css
- https://universumglobal.com/.. /simple-staff-list-public.css?ver=2.0.1
- https://universumglobal.com/.. /simple-staff-list-custom.css?ver=4.9.5
- https://universumglobal.com/.. /cli-style.css?ver=1.5.3
- https://universumglobal.com/.. /plugin.css?v=1507550060&ver=4.9.5
- https://universumglobal.com/.. /flexslider.css?ver=1.8
- https://universumglobal.com/.. /default.min.css?ver=1.9
- https://universumglobal.com/.. /style.css?v=6&ver=4.9.5
Speed test – Javascript
Javascript
Error! Too many javascript files found which slows down the page load on the website.
- http://universumglobal.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
- http://universumglobal.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
- http://universumglobal.com/wp-content/plugins/onclick-show-popup/js/jquery.prettyPhoto.js?ver=4.7.4
- http://universumglobal.com/wp-content/plugins/youtube-embed-plus/scripts/ytprefs.min.js?ver=4.7.4
- http://universumglobal.com/wp-content/plugins/cookie-law-info/js/cookielawinfo.js?ver=1.5.3
- http://universumglobal.com/wp-content/themes/UniversumGlowb/scripts/ranking_widget.js?ver=4.7.4
- http://universumglobal.com/wp-includes/js/comment-reply.min.js?ver=4.7.4
- http://universumglobal.com/wp-content/plugins/youtube-embed-plus/scripts/fitvids.min.js?ver=4.7.4
- http://universumglobal.com/wp-content/plugins/popup-shortcode/js/jquery.transit.min.js
- http://universumglobal.com/wp-content/plugins/popup-shortcode/js/plugin.js?v=1438770623
- http://universumglobal.com/wp-content/plugins/woocommerce/assets/js/frontend/add-to-cart.min.js?ver=2.4.12
- http://universumglobal.com/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.70
- http://universumglobal.com/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js?ver=2.4.12
- http://universumglobal.com/wp-content/plugins/woocommerce/assets/js/jquery-cookie/jquery.cookie.min.js?ver=1.4.1
- http://universumglobal.com/wp-content/plugins/woocommerce/assets/js/frontend/cart-fragments.min.js?ver=2.4.12
- http://universumglobal.com/wp-content/themes/portthemetrust/js/jquery.fitvids.js?ver=1.0
- http://universumglobal.com/wp-content/themes/portthemetrust/js/jquery.actual.min.js?ver=1.8.13
- http://universumglobal.com/wp-content/themes/portthemetrust/js/jquery.pageslide.min.js?ver=2.0
- http://universumglobal.com/wp-content/themes/portthemetrust/js/jquery.scrollTo.min.js?ver=1.4.6
- http://universumglobal.com/wp-content/themes/portthemetrust/js/jquery.isotope.min.js?ver=1.3.110525
- http://universumglobal.com/wp-content/themes/portthemetrust/js/jquery.flexslider-min.js?ver=1.8
- http://universumglobal.com/wp-content/themes/portthemetrust/js/theme_trust.js?ver=1.0
- http://universumglobal.com/wp-includes/js/wp-embed.min.js?ver=4.7.4
- http://universumglobal.com/wp-content/themes/UniversumGlowb/scripts/viewportchecker.js?v=1457601763
File size of all javascript files combined
3.81MB
Javascript minifying
You can save 608B (16% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Error! Too many CSS files detected that slows down the page load.
- http://universumglobal.com/wp-content/themes/UniversumGlowb/build/style.css?v=1478619525
- http://universumglobal.com/wp-content/themes/UniversumGlowb/css/print.css
- http://universumglobal.com/wp-content/themes/UniversumGlowb/flipclock/flipclock.css
- http://universumglobal.com/wp-content/themes/UniversumGlowb/build/ecommerce.css?v=1480517941
- http://universumglobal.com/wp-content/themes/UniversumGlowb/css/pikaday.css?v=1466670870
- http://universumglobal.com/wp-content/themes/UniversumGlowb/universum.css?v=1491857185
- http://universumglobal.com/wp-content/plugins/onclick-show-popup/css/prettyPhoto.css?ver=4.7.4
- http://universumglobal.com/wp-content/plugins/cookie-law-info/css/cli-style.css?ver=1.5.3
- http://universumglobal.com/wp-content/plugins/popup-shortcode/css/plugin.css?v=1438770624&ver=4.7.4
- http://universumglobal.com/wp-content/themes/UniversumGlowb/simple-staff-list-custom.css?ver=4.7.4
- http://universumglobal.com/wp-content/themes/portthemetrust/css/flexslider.css?ver=1.8
- http://universumglobal.com/wp-content/plugins/tablepress/css/default.min.css?ver=1.4
File size of all css files combined
709.06KB
CSS minifying
You can save 1.3KB (15% compression) on the analysed URL by minifying the CSS files.
- By minifying https://universumglobal.com/.. /responsive_5.css you can save 816B (14% compression rate)
- By minifying http://storage.pardot.com/13732/99060/newug_pardemail.css you can save 480B (17% compression rate)
Speed test – Compression
Uncompressed size of the of the HTML
145.20KB
Gzip compression
Error! By using Gzip you can save 1.9KB (67% compression) on your site.
- By compressing http://storage.pardot.com/13732/99060/newug_pardemail.css you can save 1.9KB (67% compression rate)
Speed test – Browser cache
Number of static resources (image, JS, CSS)
123
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| https://www.googletagmanager.com/gtm.js?id=GTM-MPJC6LS | 15 minutes |
| https://connect.facebook.net/en_US/fbevents.js | 20 minutes |
| https://connect.facebook.net/en_US/sdk.js | 20 minutes |
| https://connect.facebook.net/.. /764652106923160?v=2.8.14&r=stable | 20 minutes |
| https://fast.wistia.com/static/embed_shepherd-v1.js | 60 minutes |
| https://www.google-analytics.com/analytics.js | 2 hours |
| https://snap.licdn.com/li.lms-analytics/insight.min.js | 5.4 hours |
Speed test – Images
File size of all images combined
1.16MB
Image optimisation
You can save 12.8KB (91% compression) by optimising the images below:
- By lossless compressing the https://static.intercomassets.com/.. /photo-1517903983.png?1517903983 you can save 7.8KB (92%) data.
- By lossless compressing the https://static.intercomassets.com/.. /profile_pic_profilbild_svartvit-15210378... you can save 5KB (90%) data.
Links
We found a total of 62 different links.
Internal links: 56
External links: 6
Internal links: 56
External links: 6
External links:
| Link text (anchor) | Link strength |
|---|---|
| Download Center | |
| Employer Branding Academy | |
| http://access.universum-access.com | |
| https://employerbrandingacademy.com/en | |
| Learn more | |
| Learn More |
Internal links:
Website security
IP
104.25.2.106
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Icons
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Order of Heading elements on mobile by position
- H2 : Memberships, ( 0px from top )
- H3 : Access company-specific data and harness actionable insights with solutions that will take your organisation’s recruitment strategy to the next level., ( 0px from top )
- H2 : Generations Series 2017, ( 0px from top )
- H3 : , ( 0px from top )
- H3 : On demand talent data portal – Universum Access, ( 0px from top )
- H3 : Get your score and compare it to the best employers, ( 0px from top )
- H2 : Universum Great Employer Insights, ( 5px from top )
- H2 : Employer Branding that gives results, ( 111px from top )
- H3 : , ( 287px from top )
- H2 : Who is Universum?, ( 510px from top )
- H3 : Employer Branding for Dummies, ( 889px from top )
Typos
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